Charlotte Sutherland's profile

Barry Bremen's Brand Identity

Brief: To create an identity for Barry Bremen and protray it through stationary items. 

This was a 2 day workshop with the design agency 'Trapped in Suburbia' from Amsterdam. We were given a short story about Barry Bremen and were asked to capture our interpretation of the story in one sentence. My sentence was 'Laughter is worth the risk'. I felt Barry takes risks within his life, but always manages to make people laught from doing so, therefore making it all worth while. 
 
Barry Bremens’ identity doesn’t follow the conventional style of stationary items such as letterheads and business cards. The viewer is set a task to complete a set of particular folds to enable the letter to become readable. Barry would be taking a risk by having an identity like this, making it appear nonsense to those who are unable to work out how to fold correctly. 
Business Card
Letter head and Envolope
Poster in Context
Barry Bremen's Brand Identity
Published:

Barry Bremen's Brand Identity

Brief: To create an identity for Barry Bremen and protray it through stationary items. This was a 2 day workshop with the design agency 'Trappe Read More

Published:

Creative Fields